Grand Rapids-based Adventure Credit Union is relocating its Gaines Township Branch, at 6750 Kalamazoo Ave. SE, to a 2,800-square-foot building it's constructing at 6672 Crossings Dr. SE. The credit union officially broke ground on the new branch last week. The project is expected to be completed next spring.
The single-story building with parking will be visible from the street and feature a building design that’s in line with the credit union’s recent rebranding and drive-thru services, including an ATM and interactive teller machine, an ATM that uses video technology to connect customers with a live teller. Inside the branch will be an additional ITM, a self-serve kiosk, digital displays and in-person financial services.
“As one of the fastest growing credit unions in the state, Adventure is continuously looking for innovative ways to create a positive member experience,” said Steve Bush, president and CEO, Adventure Credit Union. “We are excited to utilize the latest technologies in the industry at our newly expanded location in the Kentwood M-6 corridor.”
Founded in 1936, Adventure Credit Union operates 10 branches in the West Michigan and Lansing regions. Adventure provides financial services such as savings, lending, mortgages and investment planning to its 30,000 members. Formerly Option 1 Credit Union, Adventure underwent a rebranding this summer in conjunction with the opening of a branch at Arena Place in downtown Grand Rapids.